• NZ 03-441-3223

Wine Marketing Seminar in NSW and NZ – How to use Social Media and Wine Apps to Sell More Wine

14 September 2012, 1pm – 4.30pm. NMIT, Blenheim, New Zealand.
21 September 2012, 1pm – 4.30pm. Kurri Kurri, Hunter Valley, NSW, Australia.

Social media has become a powerful way of successfully marketing wine.

There are over 300 million social conversations about wine from over 10 million social wine consumers*. Yet many wineries are struggling to leverage this new world of marketing. This seminar shows you how to get on top of this burgeoning promotional channel.

Apple sold more iPads than any other PC company sold computers! Yet the wine website often remains as the only digital shopfront of wineries and wine retailers. A website can be unusable on an iPad/iPhone due to flash or bizarre small type, and can’t take advantage of the touch and multimedia elements that are so special in the iPad experience. This seminar shows you how your tasting room, sales reps, distribution partners and customer advocates can use an iPad app to your business advantage.

The seminar How to use Social Media and Wine Apps to Sell More Wine shows you how to sell more wine by:
– finding out what your customers are saying about your winery and competing wineries
engaging those customers in a fruitful online conversation
measuring success through social media objectives and metrics
creating a Facebook Page that not only engages but sells through social commerce
– building effective wine apps for iPads for building loyalty with customers as well as selling more wine in the tasting room

All using software that is either free or low cost based around the industry internet database Wine Directory.

Who should Attend?

This seminar is for small and medium sized winery sales, marketing and tasting room staff. No computer skills are needed other than the ability to browse the internet.

Actionable and Practical

When you’ve completed this seminar you should have a plan and software to action that plan. The seminar is practical and fast paced with emphasis on showing you what to do rather than marketing theories.

About the Speaker

I am a consulting wine internet marketer to US, Australaian and New Zealand wine sellers, author of the book “How to Sell Wine Online” and long time wine internet marketing blogger.

Seminar Outline

Social Media
1pm – 2.30pm

How Social Media fits into the Wine Marketing Plan
– Marketing Strategies
– Internet Strategies: Traffic, Engagement, Conversion, Repeat

Social Media Objetives and Measures of Success
– The Marketing Funnel and Social Media’s role in creating sales
– Key Metrics for Measuring Campaign Success
– The Social Media Brief

Social Media Listening
– Listen before you Leap
– Freemium Software: Vintank Social Connect. How to set up your account and best practice.

Facebook
– Ways to evaluate and improve your page.
– Freemium Softare: Social Candy with Vintank plugin. How to set up a Facebook Fan Page with eCommerce integration

Break
2.30pm – 3.00pm

Wine Apps
3pm – 4.30

How iPad and Mobile Marketing fits into the Wine Marketing Plan
– iPad and Mobile Marketing Strategies
– Internet Strategies: Traffic, Engagement, Conversion, Repeat

Why use iPads and Mobile Marketing?
– Fish where the fish are
– Information in their, and your, hands

What exactly does ‘app’ mean?
– Mobile websites vs apps
– Native apps vs hybrid apps
– An App brief
– Costs of building an app

Hands on Software Assistance
After 4.30pm (Optional)

Set Up
– Set up Social Connect and Facebook Fan Pages (need to bring your own laptop with WIFI capability).

Seminar Details

New Zealand: 14 September 2012 at NMIT, Blenheim click here for more information and to book.

NSW: 21 September 2012 at Hunter Institute of Technology, TAFE NSW click here for more information and to book.

100% Money Back Guarantee

If at any stage you do not think the seminar was worthwhile you can demand your money back. This includes up to 3 days after the seminar is held as well as before. We are that confident that you will be happy with what you learn.

* Source: Vintank social connect data from “The Perfect Storm, How digital tools are forever changing the way we sell and market wine”

**Source: Google Webmaster Tools MyLocalWineStore.com Search Query details: wine marketing plan (All Search, All Locations, May 16 to Aug 14 2012)

P.S.

Seminar limited to 20 attendees – this is a small group seminar with plenty of time for questions and, at the end of the seminar, hands on assistance.

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