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snooth wine web design

More of a portal or mall for wine stores and wineries than a direct competitor.

They charge the wine store 10% of any sale to be a featured wine store (an “affiliate” model) and offer advertising. They would be the classic “coopetition” you compete and co0perate with them.

Their home page is a 3 column design


snooth Home Page Design

Snooth wine website home page


The product page is essentially 3 column with a big box on top of the left two columns


Snooth wine website home page

snooth Product Page Design


Other notable features

  • Easy search, rating and recommendation. They focused on doing these things really well.
  • Also have excellent SEO, often appear at the top of the organic listings
  • Offers the wine drinker the ability to get ratings and reviews from stores and drinkers all round the world.
  • You can compare prices and get recommendations.
  • I do think there is too much going on with the wine consumer pulled in too many ways with ads and boxes, if they’ve having trouble converting sales they should look at the amount of distracting noise on the site.

One of my favs.

Comments

  1. Bruce – this is great, thanks for the review. I like the way you split our pages up by column to help show people what’s going on. Good work

  2. Bruce – this is great, thanks for the review. I like the way you split our pages up by column to help show people what’s going on. Good work

  3. The design is so clear, simple and neat. Readers would love to visit this site, I guess.

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