“Fine Wine at Great Prices. Expertly screened by a panel. Free shipping. Discount wine and Wine Sales.”
Savvy operators. Along with wine.com I’d rate these guys at the top of the industry Search Engine Marketing (SEM) game.
Note: the blue-grey black bordered boxes are my overlay of the website design structure, almost always Header, Body Column(s), then Footer.
Their home page has a right column structure
Then they use a left column structure for the product pages
Other notable features
- super interesting navigation and search system, its by wine style rather than region and varietal (maybe because they offer lots of private label brands?)
- the website is deceptively simple, I wonder whether they have done extensive A/B tests of their webpages to see which design converts the best.
Respect. I’d love to see their playbook.