I’m on a journey to find the best wine blogs. To catch up on this journey check out my blog category on wine social media.
In this post we use a traffic tool called Compete compare sites. Well, at least that’s what I’m calling it ;).
Estimating traffic volume
There are a number of ways to determine how popular blogs are. I’ve covered engagement scores, blog search engines, media planning and page authority tools in previous posts. In this post I introduce a tool that uses panels of website users – that’s right, actual people, I hear they still exist in the analytics world.
Compete has a 2,000,000 member panel
Regardless this is a large group that is a statistically significant sample (~1% of the US population). Other companies such as Alexa and Neilson also use panels. Neilson costs an arm ‘n a leg, and Alexa has a technical users’ bias. So this leaves the free Compete service to assess blog traffic.
But it’s not completely accurate
Having said they have a statistically significant sample they are also known to be either wrong. Or at least different from the analytics and web log traffic estimators that use internal data. I’m not sure who is right but I’m guessing it’s not Compete.
So rather than use their absolute unique visitor numbers I’ve used their Compete Rank instead. This is still based on the number of unique visitors but is relative to other websites. This keeps this analysis relative and sensible – rather than absolute and possibly nonsensical.
One very important problem
Compete rank can not “see through” domains.
What I mean by this is that (fermentation.)typepad.com, the (various.)blogspot.com and (dinersjournal.)nytimes.com all get domain compete rankings that approach perfect.
This is incorrect. Individual blogs that use subdomains (the part before the “.”) cannot ride on the coat tails of their parent domain’s authority. So unfortunately I can’t use Compete to assess a bunch of top blogs. Never mind we’ll do our best, there is still some useful stuff here.
Wine Blog Compete Rank Graph
The rich just get richer
Once again Gary V is at the top and is becoming the benchmark for other wine blogs. Not that surprising really. Vinography and Dr Vino also do very well.
Other “mentions in dispatch” include James Goode, another wine blog, Steve Heimoff, 1WineDude, catavino and My Wine Education.
Then there seems a drop off to the next group and I’m afraid the last two just aren’t in the running so I’ve cut off the graph to exclude them. Mean but necessary.
Here’s the raw data:
So can I use this?
Hmmn… I’m missing some important sites.
Still I think we’re starting to see a pattern emerging and this has been a valuable if incomplete exercise. I need to rethink whether I should be including Wine Library TV in this list so I’ll look back at my criteria. Otherwise these ones keep popping up (not in ranked order):
- Wine Library TV
- 1 Wine Dude
- another wine blog
- Dr. Vino
- Steve Heimoff
I’m not finished with this process, especially trying to find good demographic data on the blog visitors.
What are your thoughts on how this is panning out?