I’ve been holding off writing about wine social media for quite some time. I wanted to wait to see how facebook in particular would play out.
But that was a stupid idea! Things are changing so fast I should just dive in and update my thoughts as this part of the wine industry progresses ;).
What are the best wine blogs?
“Associated with” could mean anything from
- advertising on
- commenting on
- linking to for their erudite wine reviews
- taking a blog feed for your own blog (if allowed)
- inviting to guest post on your own blog (probably paid as many seem to be journalists)
The key criteria is how many sales you would get from the above activity.
Given this is often hard to measure directly then you could use other measures as a proxy such as
- unique visitors numbers,
- uniques who spend 5 minutes + time on site
- uniques who read 5 pages +
- email newsletter subscriptions
- high page rank links to your website.
But how to measure website traffic is a post on it’s own, here we’re focused on which wine blogs are best for a wine retailer to be associated with.
Here’s how the wine blog community ranks themselves – the Wine Blogger Awards
Fermentation, Zephyr Adventures, the OpenWine Consortium, Mutineer magazine and a few others have facilitated a new wine awards program Wine Blogger Awards.
They have a number of awards with the top one being the Best Overall Wine Blog, here’s the criteria:
- Should continually produce entertaining and educational information.
- Should contain well-written prose and well produced posts.
- Should demonstrate independent and original ideas and insights.
- Should be of such high quality overall it can compete with any other wine information resources in any other medium.
- Should be able in its overall form, content and presentation to advance the reputation of the wine blogging genre.
Here’s a summary of their judging process:
- A panel of 11 expert judges will evaluate all the nominated blogs for each category during the period April 8-30 and will select the top five blogs in each category. The panel will include judges from outside North America. These judges are all volunteers and put in loads of hours reviewing the many nominated blogs.
- The public will be given the opportunity to vote for the finalists of each category from May 24-30.
- Each category winner will be chosen based on 50% of the input coming from the judges and 50% coming from the public vote.
- Winners will be announced on Friday, June 25th at the 2010 North American Wine Bloggers Conference in Walla Walla, Washington.
So it’s an excellent qualitative process and I don’t disagree with the results. But for the purposes of a wine retailer I’m not sure it’s a good enough indicator of potential sales.
Having said that, doing well in these awards will lead to greater numbers of wine consumers to their website. It will also result in more authoritative links to their website which results in a higher google ranking (which means more traffic and the cycle continues).
So that’s one of the things I’m thinking about and working on – who is best for a wine retailer to team up with.
What do you think is a good criteria and/or the best wine blogs?