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Tapping into the Long Tail of Wine Bloggers

In a post comment from a few days ago, a guy I respect and one of the people behind the Wine Blogger Awards (Ryan) said, “In all, I’m not sure the value you get from this. I love that your trying, just don’t see how I would use this for my clients to help them sell more wine“.

I explained that my niche in the wine industry is a tiny one to do with small wine retailers and that their objectives and criteria are different from a general wine bloggers award. But, truth be told, I don’t think I explained what I was doing terribly well.

So when I came across this SEOmoz video I thought – darn it! – that’s a much better way to explain this. And given Rand Fish is the ultimate internet marketing communicator I guess I shouldn’t be surprised 😉 , (although I do take a more generalist view on internet marketing versus Rand’s SEO specialist focus).

One of the things I’m doing is trying to work out the long tail of bloggers in order to find good writers and audiences for wine retailers. But I’ll let Rand explain that (at 5.03) …

Whiteboard Friday – Outsourcing Content Creation

Note I’m not saying this is the only way to work with wine bloggers – simple advertising is another way. It really depends on your social media objectives (or “goals” as Rand puts it), which is the post I’ll put up next week (after I spend a few days doing the thing I like most – playing with my 4 year old son 🙂 ).


  1. FYI I am not behind or related at all the Wine Blog Awards.

  2. BruceMcGechan says:

    Apologies, I thought you were.

  3. No worries! We're the founders of the EWBC http://winebloggersconference.org/europe

    On another note I haven't looked at a SEOMoz video in a long time, great stuff!

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