The best way to boost your Wine SEO is simple – Have Great Content
This is part of a series of showing wine retailers how to use wine SEO to get higher rankings in the search engine results via
Useful and compelling content and Wine SEO
If you draw people to your site through great content then Google will start to notice and rank your site higher. Which means more people will visit and comment (on blogs, forums, email, chat, various social media sites) which Google will notice. Which means you get more visits that Google will notice …a virtuous circle.
At some stage after having done this for a while you get lots of traffic. Hard work I agree. But given it’s probably the most important thing you can do here’s some tips.
Great wine content for Wine SEO means
- winemaker’s tasting notes
- other winemaker’s notes (% de-stemmed, days skin contact, oak (% new), fining, filtration, indigenous/cultured yeast fermentation…)
- winegrower’s notes (yield, vine age, clones, soil, canopy system…)
- images of the label – either the bottle or the label itself
- wine style e.g. big & bold reds
- your reviews and ratings
- user reviews
- user ratings – 5 star or 100 point systems
- expert reviews and ratings
- recommendations – if you like this popular wine X then you might like this related but unknown wine Y
- interviews with a winemaker or local sommelier
- interviews with vineyard owners and pictures
- terroir as a thought provoker: soil type, weather, topography, people
- food pairings
Other topics might include
- the best wine ever tasted
- the most expensive wine you’ve ever drunk
- blind tasting of French vs Californian wines
- local wine competitions and festivals
- local chef’s (and trade customer’s) thoughts on what wine goes with what dish (joint promo in effect)
- gift ideas, by occasion – birthday, weddings, valentines…
- wines for parties, and how much
- maps of particular regions and why a vineyard does well there
- personal wine travel experiences to this region and that vineyard
Other ways may include
- video – with written transcript and/or important keywords in description
- podcast – with written transcript and/or important keywords in description
- blogs – entries that capture your thoughts as wines come in or topics arise
Write conversationally but well
I’m not the best writer. But I try to make my posts easy to read by using headings, bullet points, and short paragraphs.
I never have a long paragraph.
If a paragraph becomes longer than I would prefer, then I bold key phrases for the ‘scanners’. People don’t read web pages so much as scan them, so your key points need to stand out to ensure attention.
Also split out your topic into sub blocks with headings – good for readability as well as Google.
Remember the SEO keywords
Before you write some content think of which keyword(s) are most important for that page. Then write naturally but make sure you include them.
If you write unnaturally, e.g. use your keyword 20 times when 2 would do it, then Google will notice and penalize you for it.
Don’t bother with getting software that analyzes keyword density and other such tricks you’ll get 80% of the results just by doing the simple things.
Put the SEO keywords into the headings
And in the first 200 words, and in any highlighted text such as bold, italics, and bullet points. Google uses these as flags for subject matter. But still write for humans!
What wine websites have great content?