This is one of a series on a wine retailer’s local business advantage.
Other great features on the Local Business Center
Statistics – you can see how many people have visited and what zip code they were requesting this information from, great information to have for a local Adwords campaign.
Coupons – you can create a coupon to give a discount for visitors to this page. Give it a test to see how it does, I’ve got no success stories to date but certainly worth a simple test for a couple of months.
Photos and Video – you can upload a small number of photos and videos which can make it a mini local website in effect.
Reviews – Google also automatically trawls the web for reviews on your business and people can review directly. Don’t worry they’re usually good and if they’re bad you can lobby Google to remove them.
Other great features on Google – to do with the Local Business Center
Adwords as per normal but also along with your local business address! This is very very cool.
Say I’m searching for a Napa Valley Merlot and I live or work on East 94th Street New York and there is a fine wine store on East 93rd Street then my Google Ad plus my local address will come up on the right hand side of the Google search results page. Talk about STAND OUT. Assuming a good price point then you’re likely to see me come round the corner and purchase soon as I can.
It’s called Ad Extensions
To add or edit a location extension, follow these steps:
- Sign in to your AdWords account at https://adwords.google.com.
- Click the campaign you want to edit.
- Click the Settings tab.
- Under Audience > Locations, select one of the options under “Show relevant addresses with your ads.”
Use addresses from Local Business Center: Select this option to link an existing Local Business Center account to your campaign. Validated addresses from your LBC account may be shown with your ad when relevant.
- Click Save settings.
Or you can do it the normal way
You can also continue to do it the normal way and choose a region for your ad to show rather than use ad extensions above. I do this all the time as you get the benefit of the local searcher’s city being underneath your ad. It does require some work though.
Does this make sense? I’m getting a little more advanced than I usually do but it’s a great tip for a local retailer.
What % of your business is local vs city wide vs national?