The WSJ wine writers* also have an interesting view on this and have written a Wall Street Journal review of ‘wine stores with shtick’.
In summary they suggest you do some of the following,
- Smaller selection.
- Wines by weight or taste profile.
- Keeping cool.
- Food pairings.
- Do one thing well.
- Kids’ areas.
- Tasting notes.
- Remember me.
- “Handpicked” wines.
- “Enomatic” machines.
- Meeting, tasting or lounge space.
- Quiet education.
Great starter for finding your bricks and mortar point of difference.
*Dorothy J. Gaiter and John Brecher. They write “Tastings,” the weekly wine column of The Wall Street Journal.