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Wine Internet Marketing: WSJ.com on Great Wine Stores

A few weeks back I wrote posts on possible points of difference and potential opportunities for a local wine retailer.

The WSJ wine writers* also have an interesting view on this and have written a Wall Street Journal review of ‘wine stores with shtick’.

In summary they suggest you do some of the following,

  • Smaller selection.
  • Wines by weight or taste profile.
  • Keeping cool.
  • Food pairings.
  • Do one thing well.
  • Kids’ areas.
  • Tasting notes.
  • Remember me.
  • “Handpicked” wines.
  • “Enomatic” machines.
  • Meeting, tasting or lounge space.
  • Quiet education.

Great starter for finding your bricks and mortar point of difference.

*Dorothy J. Gaiter and John Brecher. They write “Tastings,” the weekly wine column of The Wall Street Journal.

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