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Wine eCommerce: what should I do with wine descriptions?

I’ve got no way to sugarcoat this so I’ll just say it,

“Writing your 12th wine description that day gets plain boooooring.”

I could really use your comments on this one…

I like wine, I really do but when I get a rush of new releases from wineries to put up on the website … I get real bored of writing the last few descriptions.

Now I’m trying to find a way around this, here’s my progress to date.

  1. Taste all the wine – yep the opportunities abound, I should do this, but I can’t afford to do it for every bottle and frankly I don’t trust my palate 😉 – but it’s the obvious thing to do.
  2. Use the winemaker’s tasting notes. The trouble here is they have to often guess what the wine will be like in a couple of years time (reds) so it may not be accurate. Nervously, it may also breach their copyright.
  3. Use wine critics notes – with attribution. I like this idea and doing some more investigation into it. Also worried about copyright here too. Anyone know how wine.com gets Wine Spectator etc ratings?
  4. See what the wholesalers have. My secret hope is that wholesalers have a feed I can automatically tap into. I’ve emailed Southern Wines and Spirits and a couple of other big US wholesalers (as yet no response).
  5. There are some intriguing start ups such as OwnIt and Adegga who may have the answer. But I fear trying to get 20,000 small wineries to do something is like herding cats. Anyhow, I’ve offered my (free) assistance to the first one.
  6. Perhaps there’s a way to legally tap into the wine comparison shopping sites like snooth and winezap? I’ll look at that one some more too.

So what am I missing here? Do you have any other ideas I could follow up on?

Comments

  1. Bruce

    You ask a great question, and its one that many retailers face. I’m the founder/ceo of Snooth so was glad to see us mentioned as a possible solution. We have an API that would help here, but we have some bigger ideas that should more directly help you. Contact me privately, and if you are willing, we can pilot the idea with you.

    Thanks
    Philip

  2. Bruce

    You ask a great question, and its one that many retailers face. I’m the founder/ceo of Snooth so was glad to see us mentioned as a possible solution. We have an API that would help here, but we have some bigger ideas that should more directly help you. Contact me privately, and if you are willing, we can pilot the idea with you.

    Thanks
    Philip

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