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Chapter 13. Facebook | Wine Marketing Online

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Errata, Internet & Technology Updates, and any other changes


  • “Wine Market Council research shows that 38% of Core Wine Drinkers (the 75 million Americans who drink wine once or more per week) use Facebook.” is incorrect (how did my proofing miss that). The correct figure is 69% as per the Wine Market Council’s research page, their webpage that I originally referenced has been taken down.


  • Facebook has revamped the “People Talking About This” statistic and their analytics software Facebook Insights.

Please email me if you notice any errors or changes.