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Wine Searcher proves to be the Wine Facebook Fan Collosus

This is part of a series on Wine and Facebook Pages. In this post we look just at fan numbers.

The Wine Facebook Pages

I choose these Facebook Pages because I wanted to put:

  • the top wine stores against each other (plus one that looked interesting – hello St Louis)
  • the two big wine comparison shopping engines head to head, wine-searcher vs snooth
  • a couple of well known American wine brands for context – a E&J Gallo’s Carlo Rossi vs Constellation’s Robert Mondavi
  • and the two wine magazines, er… make that one wine magazine, the Advocate does not Facebook.

I also checked for any other interesting fan pages as per the Methodology section below.

Here’s the results

Pie chart of wine facebook fans

The obvious – Wine-Searcher is huge!

The next most obvious thing (to me) – Wine Library TV is not on the top spot, despite doing very well. In fact I created a Linkedin-Wine2.0 group discussion What’s the best way to measure wine social media influence? (And Gary V, of course) on his social media issues a few days ago after I saw his Klout result.

Wine Spectator and Snooth are facing interesting dilemmas

How much content do they put on their own sites versus Facebook? There are only so many writers (and paid moderators) that can be supported commercially.

Wine Spectator has done well with Fan Numbers but suffers lack of engagement as you’ll see in my future posts. It also has the traditional new vs old media dilemma i.e. advertising revenue from a magazine vs a website.

Snooth must be facing an agonizing choice of how much time to spend on Facebook vs it’s own popular forum – a dilemma not necessarily faced by Wine-Searcher.

Wine.com continues to show which store’s biggest

At least in fan size, the other stores are going to struggle to match them in fan numbers. However each store still has a large number of fans and if they can leverage them better than wine.com then their small fan base could be much more effective in driving sales.

A little more about the methodology thingy

I chose various candidates from other post series I’ve completed: wine stores, comparison shopping engines, twitter, wine blogs and wine eCommerce.

Then I did a general search for wine and wine store in Facebook search, and chose a few more to get a sector wide sample. If you think there are some better choices or interesting additional sites then please comment below.

Certainly there seems to be some Facebook Pages with thousands of fans! But as you’ll see in future posts that’s not necessarily the most important indicator of how good the Facebook Page Marketing is.

It is an important factor though and deserves it’s own post, which is why I wrote this one 🙂

The raw results

Please add to the list by commenting below, what are some wine related Facebook Pages with lots of fans?

Comments

  1. Hi Bruce,
    Nice research. As President of Wine-Searcher I am certainly pleased and proud of our Facebook success. There are some secret ingredients to our popularity on Facebook. I have shared our Facebook case study at IT, Wine, Marketing and Social Media conferences around the world. Recently spoke at the Social Media workshop at the Bragato Wine Conference in Marlborough, NZ. If you are into French wine and escargot, check today’s post at http://www.facebook.com/winesearcher and join us there.

    Cheers – Adon Kumar

    • Hey Adon. You’ve certainly done a great job, though you may want to read tomorrow’s post as well where I get all analytical on you. Hopefully in a helpful way 🙂

  2. Julie Brosterman says:

    Hi – love this article – sorry that we are ‘under the radar’ as we have a highly engaged and dynamic page at facebook.com/womenwine (as of today 8371 users from around the world – 21% men!). Thanks for sharing this great info – creating intimacy that’s similar to sharing a glass is hard to do on the web but we think we have created a community of passion lovers of the grape.

    julie@womenwine.com
    @womenwine

    • Thanks Julie.

      As a new-age heterosexual divorcee I am torn between not wanting to be seen to stalk such a large group of females (the new-age part) versus, well, lots of women (the other part) 🙄

      Having said that I am surprised I missed it too and bloody good job (Facebook search and bing need to have a pow wow)

      Given the manual nature of this scoring system though I am kind of glad I only looked at a dozen Pages! It’s taking me quite some time – not just to collate the data, but also analyze and then write the post. Expect the actual results and ranking by tomorrow.

      I think it will be a lot more contentious than who I chose to rate – though hopefully in a helpful way for all Facebook Pages.

  3. Nice work putting this together. Wanted to let you know you missed the St. Supéry FB page at 5,130 members as of today.
    Wondering who else has been left out of the stats?

    Where did you get these numbers from out of curiosity?

    Cheers

    • Julie Brosterman says:

      The bigger site is Finger Lake Wine Country with 29,829 – they rock! Also World Wide Wine Network with 15, 399 – I’m sure there are others.

      fb says that there are 834,000 engaged wine users on fb – think that the number is closer to this 200K

      • “think it is closer to 200K”, great insight Julie. Facebook needs to do some more work on their reporting systems.

        But, as you’re alluding to, it’s not just the numbers – its the engagement.

    • Thanks @rickbakas, that’s just the feedback I was after, and nicely done.

      Here’s the link for other readers: http://www.facebook.com/stsupery

      Please see “A little more about the methodology thingy” heading above near the end of my post for how I got them. The numbers themselves are just me going to the Page and noting the fan numbers, if anyone knows a faster way – please tell!

  4. Kevin Lynch says:

    Native Food & Wine has 2,940 members on their group page. Have you looked at groups vs. fan pages? While there is a cap to the number of members you can have vs. fans group pages offer the ability to communicate with members directly. Seems like a fair trade of in most respects and we’ve found it really helps drive traffic to our site. BTW, really interesting post.

    Kevin Lynch
    http://www.nativefoodandwine.com

    • There is so much I have still to write about Kevin. Not just Facebook Pages vs Groups but I also want to go back to blogs and look at the pro ones like palatepress and Jancis Robinsons. Then I’ve got to get onto mobile (vintank has done some great work in this area). And then return to eCommerce as Facebook eCommerce is going off. No wait location based deals and yelp and gowalla … damn this is fast moving area of the wine industry. I’m starting to sound like my 4 year old in a candy shop 😉

      I’m keen to hear more of your thoughts on groups vs fan pages? It does sound like you’ve had an interesting experience?

  5. Arbor Mist – 209,128 fans
    Barefoot Wines – 46,500 fans

    • Very very interesting.

      I did a search for Arbor Mist on facebook and got no results, other than bing web results. So I clicked on this which took me to Arbor Mist’s web page (not facebook page). Which had a facebook link.

      The URL is obvious http://www.facebook.com/arbormist .

      So it looks like Facebook search is very rudimentary – in fact isn’t it actually bing software? Anyone have any insights into this?

  6. check out buscadorwine on fb. aka seacherwine. soulful. real. building. see also recent santa barbara news press article on the company/business.

  7. http://www.facebook.com/grapevinepage is not a retailer or winery, but rather a page to interact ABOUT wine. A small niche, but unusual in this realm.

  8. Grapevine Page is a budding niche, but with FB’s new strategies NOBODY is going anywhere with a page unless they buy sponsored stories and promoted posts. Your fans will NOT see your posts in their newsfeed unless it has been paid for. The original concept of a FB page has gone the way of the almighty dollar for them….not for us.

    • BruceMcGechan says:

      It’s become a real issue, still on average 16% of posts will be shown and much higher than that for small businesses

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  1. […] based off my previous posts on other topics and Facebook Search – to read more see my post Wine Searcher proves to be the Wine Facebook Fan Collosus.The Criteria for Facebook Page MarketingAltimeter calls this the Eight Success Criteria for […]

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