This is part of a series on Wine and Facebook Pages. In this post we look just at fan numbers.
The Wine Facebook Pages
I choose these Facebook Pages because I wanted to put:
- the top wine stores against each other (plus one that looked interesting – hello St Louis)
- the two big wine comparison shopping engines head to head, wine-searcher vs snooth
- a couple of well known American wine brands for context – a E&J Gallo’s Carlo Rossi vs Constellation’s Robert Mondavi
- and the two wine magazines, er… make that one wine magazine, the Advocate does not Facebook.
I also checked for any other interesting fan pages as per the Methodology section below.
Here’s the results
The obvious – Wine-Searcher is huge!
The next most obvious thing (to me) – Wine Library TV is not on the top spot, despite doing very well. In fact I created a Linkedin-Wine2.0 group discussion What’s the best way to measure wine social media influence? (And Gary V, of course) on his social media issues a few days ago after I saw his Klout result.
Wine Spectator and Snooth are facing interesting dilemmas
How much content do they put on their own sites versus Facebook? There are only so many writers (and paid moderators) that can be supported commercially.
Wine Spectator has done well with Fan Numbers but suffers lack of engagement as you’ll see in my future posts. It also has the traditional new vs old media dilemma i.e. advertising revenue from a magazine vs a website.
Snooth must be facing an agonizing choice of how much time to spend on Facebook vs it’s own popular forum – a dilemma not necessarily faced by Wine-Searcher.
Wine.com continues to show which store’s biggest
At least in fan size, the other stores are going to struggle to match them in fan numbers. However each store still has a large number of fans and if they can leverage them better than wine.com then their small fan base could be much more effective in driving sales.
A little more about the methodology thingy
I chose various candidates from other post series I’ve completed: wine stores, comparison shopping engines, twitter, wine blogs and wine eCommerce.
Then I did a general search for wine and wine store in Facebook search, and chose a few more to get a sector wide sample. If you think there are some better choices or interesting additional sites then please comment below.
Certainly there seems to be some Facebook Pages with thousands of fans! But as you’ll see in future posts that’s not necessarily the most important indicator of how good the Facebook Page Marketing is.
It is an important factor though and deserves it’s own post, which is why I wrote this one 🙂
The raw results
Please add to the list by commenting below, what are some wine related Facebook Pages with lots of fans?