We are regularly tracking which wineries are facebook marketing experts, what they’re doing well and what lessons we can learn from them. We are finding the following categories of creative ideas:
- Vineyard Photos
- Winery Photos
- Company People Photos
- Tasting Room Customer Photos
- Event Customer Photos
- Entertaining or Informative Illustrations
- Question: What should we do?
- Sneak Peak at new release
- Twitter handles
- Question: What are you drinking?
- Asking for Fan Photos
- Asking for and sharing Fan photos
- Pop quizzes and competitions
All of which we go through in detail in the seminars I’m running. We also put them up on our MyLocalWineStore Facebook page along with the latest news of Facebook marketing. For instance EdgeRank has been regularly changing and Facebook has been adding new ways to be visible. But I digress, here are some highlights from the MyLocalWineStore Facebook page.
Nice idea to visually show the flavours that make up the wine like this. Combining a Recipe Contest (68 comments, 659 shares) with great photos of wine, food pairings, wine days, and funny National days, weeks and months got a lot of people engaged in June 2012. eg, “Pink Moscat Monday” (142 comments, 323 shares).
How well do you think making & posting a clever Flow Chart to help your customers choose the right wine for the right occasion to get the right outcome…can engage fans on Facebook? Kendall-Jackson did this one and it catapulted their Brand Rank from 34th to 4th on Winery Social Index. 989 shares! Their FB “Talking About This” score went up by 5469 people (from 1517 to 6986) and their likes grew by 351, in just 3 days. Awesome work Kendall-Jackson!
Facebook Savvy winery pages are periodically posting this message to ask their fans to hover over the like button on the winery Facebook page and choose (1) Show in News Feed, (2) Get Notifications, and/or (3) Add to Interests Lists. These are all ways around EdgeRank filtering. Here’s how Wine Sisterhood did it, nice one!
Every other day we post new tips and the lastest word of Wine Facebook Marketing
So please Like our Page, then hover over the Like button and tick “Get Notifications” and/or “Show in News Feed”, thanks! 😉
Photo Sources: from the Winery Facebook Pages