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Wine Marketing Videos

The Essentials of Wine Internet Marketing

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This footage was taken during day long workshops that Bruce ran throughout the major wine regions of New Zealand between the months of March and April 2013, just after he completed "Wine Marketing Online" and before he joined his publisher in San Francisco to launch it in August 2013.

The Wine Internet Marketing Process
The Process Wine Internet Marketing Funnel (6:27)

Social Media
Social Media Introduction (7:33)
Brand Voice & Social Media Brief (7:02)
The Content Calendar (6:56)

Social Media Metrics
Bruce introduces a number of metrics measures to provide you with a complete system with which to measure your brand's social media presence. He recommends you utilize a combination of links & tagging alongside Vintank's free integration software for wineries.
Links and Tagging (2:27)
Vintank's Wine Directory (3:24)
Vintank's Social Connect (4:55)

Facebook
EdgeRank: Intro (3:03)
EdgeRank: in Detail (6:58)
Connect: Building Your Fan-base (4:15)
Engage: Build Relationships (5:53)
Influence Fans' Social Networks (1:43)
Great Facebook Content Examples:
Winery & Vineyard Photos (2:54)
Company People, Animals and Tasting Room Customer Photos (1:33)
Customer Photos at Events (1:45)
Asking for Fan Photos (2:16)
Ask Questions (3:25)
Integrating Twitter and Facebook (2:03)
Sneak Peeks (1:13)
Pop Quizzes and Competitions (2:30)
Illustrations and Humor (2:41)
Recipes and Informative Illustrations (1:53)
Facebook Paid Ads (4:49)

Twitter
Twitter Practice (6:56)

Search Engine Optimization (SEO)
SEO essentials to increase traffic to your website. Having studied and identified common errors that negatively affect a large number of winery websites, Bruce carefully outlines the essential components of SEO for you to implement.
SEO Introduction (7:13)
TrustRank (2:56)
PageRank (1:06)
Anchor Text (2:54)
SEO Process (1:38)
Accessible Quality Content (2:10)
Title Tags, Meta Descriptions and URL (3:04)
Keywords (8:56)
Links Introduction (2:55)
Content Ideas to Increase Links (1:39)
Getting Links (4:58)
Social Affects Search (4:35)
Local Search for Wine Stores and Tasting Rooms (3:00)

Internet Advertising
Introduction to Internet Advertising (2:02)
Google Adwords: An Overview of the 3 Networks (3:34)
Advertising on Google Search Network:
Using Keywords (3:20)
Ad Groups and Ads (4:22)
Ad Examples (3:28)
Facebook Paid Ads (4:49)

Email Marketing
Is It Dead? (2:05)
Email Marketing Services and Double Opt-in (2:51)
Email Open Rates and Personalization (1:41)
Content and Auto-responders (3:40)
How Often Should I Send Out Emails? (1:01)

Conversion Rate Optimization
How Conversion Rate Optimization Helps You (5:13)
Customer Acquisition Cost (1:20)

Mobile Apps and Websites
Introduction to Mobile (3:36)
Must Have A Mobile Website (2:09)
Mobile Websites and Apps (2:46)

The Future: Local Based Services
Introduction to Wine SoMoLo: Social Mobile Local (1:26)
Wine SoMoLo (2:24)

Recurring Themes of the Workshop
Email Marketing Summary (1:01)
Summary of the Recurring Themes (1:54)

How Often Should I Send Out Emails?

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Content and Auto-Responders

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Email Open Rates and Personalization

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Double Opt In and Email Marketing Services

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Email Marketing: Is it Dead?

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Facebook Paid Ads

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Google Ad Examples

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Google Ad Groups and Ads

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Google Search Network: Keywords

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Google Adwords: The Three Networks

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Internet Advertising Introduction

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Recipes and Informative Illustrations

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Illustrations and Humor

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Pop Quizzes and Competitions

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Finish this Sentence

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Sneak Peeks

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Integrating Twitter and Facebook

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Ask Questions

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Asking for Fan Photos

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Customer Photos at Events

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