Wine eCommerce websites have three elements: 1. the content e.g. a tasting note or a photo; 2. the presentation e.g. colours, fonts, and columns; 3. the code (or logic) e.g. software that says take this tasting note, use this font and send it to the internet browser (explorer or firefox etc)
Wine Web Design
No one really knows which wine website designs are best by just looking at them. They can only really be properly assessed through conversion rate optimization measurement and usability testing. However you have to start somewhere and websites really comes down to a few simple components: the header, the body and the footer. We look at a number of sites including wine.com, klwines.com, BevMo and Snooth.
Right then left column design structure. Super interesting navigation and search system, its by wine style rather than region and varietal. The website is deceptively simple, I wonder whether they have done extensive A/B tests of their webpages to see which design converts the best. Respect. I’d love to see their playbook.
Essentially a 3 column design website. Easy search, rating and recommendation. They focused on doing these things really well. Also have excellent SEO, often appear at the top of the organic listings. I do think there is too much going on with the wine consumer pulled in too many ways with ads and boxes, if they’ve having trouble converting sales they should look at the amount of distracting noise on the site.
A design with a left column home page and a 3 column products page structure. Simple and easy. This could be a top website if they just updated the look and feel a little. Nice work, simplicity rules.
Left column design, clean, with an easy filterable navigation. Real time inventory is a biggie, a lot of hard work has gone into this one.
Uses a left column structure across the site. An expanding menu over all the ways people search for wine, wine.com use to have a more simpler design so I’m guessing they’ve tested this and found that it converts better. Excellent website from one of the big guys.
Although the graphic design of wine websites can be as artistic or as functional as you so desire the overall structure really comes down to a few simple components: the header, the body, and the footer.
I’ve hired web designers all my business life. Until I started working with small businesses with small budgets. Then the bills that a corporate would sign off without hesitation looked like an extraordinary usage of a limited sales and marketing budget. So I started to work out how to make it cheaper. I had to with a small business. The web (including Google and email) gave the best ROI on marketing spend compared newspapers etc. Then in 2008 a new Open Source Content Management System (CMS) called Joomla 1.5 came onto the scene. Instead of doing lots of work on the ‘framework’ of a website I could install this software on a third party web server – and focus on the content and store.