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Wine Conversion Rate Optimization

Wine Conversion Rate Optimization (CRO), one part of which is called Landing Page Optimization (LPO), is all about testing what works and what doesn’t with the aim of selling more wine. Measurement is at the heart of CRO - you test diffferent ideas to see what works. This can be done with almost everything: headlines, pictures, shopping cart buttons and processes, ad copy, blog copy etc. By continuously improving your website, advertising or social media you can make large improvements over a long period of time.

The Last 3 Steps in Wine Landing Page Optimization

This post looks at the last steps of how to go about testing.
Step 4 Set up Google Website Optimizer
Step 5 “Beat the control”
Step 6 The Plan
It has a good video on how to set up a simple A/B split test. Outlines a simple test and how to plan to do more.

The First 3 Steps in Wine Landing Page Optimization

This post looks at the first steps of how to go about testing.
Step 1 Set up Google Analytics, with the eCommerce option turned on
Step 2 Set a Benchmark, preferably Profit per visitor
Step 3 Decide what to test, the usual suspects are Headlines, Images, Product description copy, Offers, and Call to action. There are various ways to come up with ideas from usability testing to surveys to staff discussion.

Lady Gaga vs Lady Thatcher, and Landing Page Optimization

You are unlikely to ever find out why your visitors aren’t buying, even if you’re a Internet Marketing expert, so if no one knows then leave it up to the customers. Let your customers vote, albeit unconsciously but seamlessly, on your site pages by testing two or more versions of the same webpage and see which one converts the best. This is called Landing Page Optimization and will lead to steady improvements in your online sales.