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Increasing Revenue at Cellar Doors – the Single Most Important…

The most important decision a Cellar Door has to make is what you sell when someone steps through your doors. This post argues your sales effort should be primarily aimed at getting people to join your wine club. A wine club is essentially a recurring purchase over a few years. Instead of a one or two bottles being purchased at the time of tasting, scores of bottles are sold at regular intervals over a number of years.

Should my Cellar Door be Appointment-only or Open to the…

Many wineries assume that “open to the public” cellar door operations are preferable to “appointment-only” yet there are many advantages to keeping tastings and tours private. For example you have time to not only give your brand story to visitors but also show the vineyard and/or winery and to explain why your wine is special. You’re making a personal connection with visitors which means your conversion rate and average order value is much higher because people understand the value of your brand and hopefully like your story. Against this is the lower volume of visitors.