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Pinterest and Wine

Pinterest is the image sharing website with social networking features that has seen very strong growth and research suggesting it has higher sales conversion rates. It has big female presence so would be particularly useful to those who target female wine drinkers. In 2012, Vineyards and Wine Tourism were recorded at number 3 of the top 10 Pinterest Users’ Audience Interests list.

Your Wine Business & Pinterest’s new Mappable Pins

Pinterest has introduced a fifth type of ‘Rich Pin’, called the ‘Place Pin’. Rich Pins are data-rich, and this latest one is rich in information pertaining to the location referenced to by the image. This latest Rich Pin is new in that it is accompanied by a new type of pin board, called a ‘Place Board’ with a mapping feature, enabling pinners to pin to the map, either focussing on a detailed locality, or on a much more general world map. This is great if you have a tasting room or retail store!

11 Pinterest Boards that Every Wine Business Should Have

This blog post is designed to give you examples, discuss the benefits, techniques, and outline the types of Pinterest boards that every wine business should have to increase their social media presence, and drive customers to their websites and blog posts. Over the past 6 months I have seen a great take-up of Pinterest by Wineries, and to a lesser extent by Wine Retailers. Wine marketing through Pinterest has dramatically increased…

What does Pinterest mean for Wine Internet Marketing, and should…

What is Pinterest, what is Pinterest best practice, and should wine businesses be using it? As it is only fairly recently that Pinterest introduced business accounts, there were fewer guidelines available on best practice for companies to follow. If you’ve tried Pinterest with little success, or are about to set up your business account, take heed of this important fact: if someone clicks on a pin that was uploaded from your website or blog, they will be directed back to that source, great! If however…