What will your target market find interesting? What interests, brands and places do they like? If we know these things then we can build more engagement on Facebook posts, and do some very effective Facebook ad targeting. One powerful way to know what your target audience likes it to use Facebook Graph Search, this blog post shows how an example winery could use the different search terms to find wine drinker insights.
The whole point of social media is to engage with your Fans. However if your message can’t reach enough of them, then your engagement numbers are going to be low regardless of your efforts. This post gives you step by step instructions on how to use Facebook ads to give your posts the best chance of boosting your Page’s engagement. The ad type is called Promoted Post.
…is a Facebook Sponsored Story Page Like Ad. In a perfect world Facebook would organically share our posts with Friends of Friends (“viral reach”), along with our website Like box and Facebook address on packaging. But I’ll let someone else sell you that dream, in the real world to get a Fan Base that is large enough to make a difference to your revenue line you need to use the Sponsored Story Page Like Ad.
A good internet marketer starts with the business and marketing objectives and ensures Facebook Marketing helps to achieve them. In this post I give a specific example of tying Facebook tactics and budget back to business objectives.
Pinterest has introduced a fifth type of ‘Rich Pin’, called the ‘Place Pin’. Rich Pins are data-rich, and this latest one is rich in information pertaining to the location referenced to by the image. This latest Rich Pin is new in that it is accompanied by a new type of pin board, called a ‘Place Board’ with a mapping feature, enabling pinners to pin to the map, either focussing on a detailed locality, or on a much more general world map. This is great if you have a tasting room or retail store!
We look at ways a winery or wine retailer can boost Fan numbers by focusing on your website, store/tasting room, wine products and marketing collateral. Not by using Paid Ads or organic marketing.
This blog post is designed to give you examples, discuss the benefits, techniques, and outline the types of Pinterest boards that every wine business should have to increase their social media presence, and drive customers to their websites and blog posts. Over the past 6 months I have seen a great take-up of Pinterest by Wineries, and to a lesser extent by Wine Retailers. Wine marketing through Pinterest has dramatically increased…
A complete tutorial on how wineries & wine stores Facebook set-up including Page vs Profile, key decisions on title and address, categories & sub-categories, design & fan posting ability. Considers the differences between different wine businesses.
Starts with your marketing objectives. What are the key objectives your business has tasked marketing to help it achieve? What is the marketing strategy: the target markets and your positioning versus your competitors? As I’ll illustrate below different objectives lead to entirely different Facebook marketing strategies.
When myself and my peers in the wine marketing and technology industry talk about the opportunities of the plethora of superb tools, we rapidly lose people in the complexity. We have assumed that they can absorb the complexity in the way we have. Has wine internet marketing complexity exceeded the normal marketer’s individual ability to utilize its benefits? Here’s my thoughts, some research and opinions.