Bruce McGechan (pronounced mc-gec-kin) is an expert on selling wine on the internet and author of the books Wine Marketing Online (2013) and How to Sell Wine Online (2011).
He is globally recognized as one of most prominent thought leaders and published authors in wine internet marketing, and is a professional marketer who has worked for corporates, consulted to wine businesses and owned his own niche online wine store. Bruce is at the bleeding edge of how the new internet world is affecting small wine businesses in the US, UK, Canada, Australia and New Zealand.
He owns M&P – a specialist wine digital marketing and advertising agency on 36 Shotover St, Queenstown 9300, New Zealand.
Married to Bruce, and also his business partner, Tamara has particular skills in Facebook, Pinterest and event management. Whilst regularly travelling around the US, Australia and New Zealand conducting research, speaking at conferences, and running wine internet marketing events, Tamara, Bruce and sons are based in Queenstown New Zealand.
See the M&P website for more details about the Queenstown based Advertising Agency and the creative team.