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Bruce McGechan

Bruce McGechan (pronounced mc-gec-kin) is an expert on selling wine on the internet and author of the books Wine Marketing Online (2013) and How to Sell Wine Online (2011).

He is globally recognized as one of most prominent thought leaders and published authors in wine internet marketing, and is a professional marketer who has worked for corporates, consulted to wine businesses and owned his own niche online wine store. Bruce is at the bleeding edge of how the new internet world is affecting small wine businesses in the US, UK, Canada, Australia and New Zealand.