A community about
Wine Marketing Internet Technology
A community for
BY Bruce McGechan
Consultant, & Author of
Wine Marketing Online
Wine Marketing Online
WINE MARKETING ONLINE: How to use the newest tools of marketing to boost profits and build brands shows wine retailers and wineries how to market wines online by:
-- Generating website traffic using Google
-- Converting that traffic into sales
-- Utilising social media to effectively engage with new and existing customers on a blog, Facebook, and Twitter
-- Riding the coming wave of mobile websites, apps, advertising and location based services like Foursquare and Yelp
-- Choosing wine retail eCommerce software options
-- Increasing repeat loyal customers through email marketing Released 1 August 2013, pre-order c/o Amazon: Wine Marketing Online
Paul Wagner - founder Balzac Communications and Marketing and author of Wine Marketing & Sales,
Jo Diaz - founder Diaz Communications, Oregon Pinot Gris marketing group, PSILY executive director, event manager Oregon Pinot Gris & Petite Sirah symposiums,
Steve Heimoff - Wine Enthusiast critic and Blogger,
Tim Grogan - Adjunct Professor Viticulture and Enology, Grayson College; Founder of The Artisan Wine Store,
What is Wine Marketing Online?
Search Engine Optimization
Drives Google traffic to the top of your wine website sales 'funnel'. Key tactics include keyword analysis, great content, external links & title tags.
An easy way to write great content for important SEO wine keyword phrases, as well as a form of social media when wine drinkers post comments.
Wine Drinkers' media attention has moved to Facebook, Twitter, forums & wine blogs. More engagement means more likeability and preference which eventually turns into sales.
Using website and social media analytic tools to track website conversions, customer acqusisiton cost and wine brand conversations on social media.
Generate immediate traffic through Google Adwords and Facebook Paid Ads. More advanced wine businesses are now also using Retargeting.
Location Based Services
Local meets Social meets Mobile. Wine drinkers are using Yelp, FourSquare and social networks on their mobile phones when they are and out and about to share, read and rate wine businesses.
Wine businesses need wine eCommerce software that includes shipping & age verification, & wine clubs. We compare various wine website solutions and list the features you should look for.
About 20% of wine drinkers are probably using their smartphones to view your website. Is your website a help or hindrance to purchasing wine online. Perhaps it's time for an app.
Best practice is to keep responsive lists, nurtured with informative and educating content, and sent through email marketing service software.
There are two very profitable wine consumer segments (out of six) that make up 54% of wine industry profits. We describe them, the brand management and marketing process.